Yahoo becomes a major player in cricket with ICC deal

Yahoo, which attracts more 1.575 billion web visitors annually, has secured a three-year partnership with the International Cricket Council (ICC) that will give it access to exclusive videos, images, interviews and player chats around all major ICC events, including the ICC Cricket World Cup, ICC World Twenty20 and the ICC Champions Trophy...........click headline for more

Yahoo, which attracts more 1.575 billion web visitors annually, has secured a three-year partnership with the International Cricket Council (ICC) that will give it access to exclusive videos, images, interviews and player chats around all major ICC events. Length of contract: 3 years | Annualised value: US$750,000 | Overall value: US$2.25m

Yahoo, which attracts more 1.575 billion web visitors annually, has secured a three-year partnership with the International Cricket Council (ICC) that will give it access to exclusive videos, images, interviews and player chats around all major ICC events.

The deal will cover all ICC tournaments, including the ICC Cricket World Cup, ICC World Twenty20 and the ICC Champions Trophy.

The ICC's chief executive, Haroon Lorgat, called on Yahoo to "set new standards in innovation" over the course of the deal.

"In today's technology-driven world, this is a massive boost for the ICC and cricket," he said.

"Not only do we get another vibrant and committed commercial partner on board but this deal also ensures cricket fans will benefit from Yahoo's already established popularity and enormous reach across the cyber world.

"The ICC corporate website and the various event sites that will spring from this partnership will set a new benchmark for innovation and user interaction to ensure that people who choose to follow their team online are rewarded with an entertaining and exciting experience."

The deal was announced in India, the world's most fanatical cricketing nation. The national captain, Rahul Dravid, said: "These days the internet is such a huge part of how people enjoy cricket.

"Live scoring is a great way to keep in touch with matches that are going on and it's a great medium for sharing opinions and information about games and players."

Under the terms of the contract, an exclusive web property called iccevents.yahoo.com will be created to carry the new service.

"Yahoo is thrilled to enter into this partnership with ICC," said Gopal Krishna, Yahoo's vice-president of emerging markets.

"This partnership gives us access to content that has never before been experienced in the online domain.

"It also demonstrates our commitment to cricket and addresses the needs of internet audiences with top-quality coverage of major cricketing events. As a global brand, Yahoo will attract more users worldwide and contribute towards the growth of cricket."