Xtep the latest company to back Chinese National Games
Xtep, the Chinese sports brand, has been named as an official sponsor of the National Games in China.
Xtep will sponsor apparel for referees, staff and volunteers, as well as apparel for seven of the provincial teams entered in the competition. It will also be title sponsor of the men's and women's basketball competitions and equipment sponsor of the torch relay.
The Games, China's most prestigious national competition, will be held in Shandong in October. The Shandong Games in October will be the 11th edition, and will feature 34 teams, mainly from Chinese provinces but also including the army, competing across 33 sports.
Contract Details
- Length of contract: 1 year
- Annualised value: US$750,000
- Overall value: US$750,000
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