WTA to launch global OTT service

Women's tennis tour announces creation of WTA TV.

WTA to launch global OTT service

The Women’s Tennis Association (WTA) has announced the launch of its new live streaming service, WTA TV.

From next Monday, the over-the-top (OTT) subscription offering will offer live and on-demand coverage of nearly 2,000 matches from all WTA Premier tournaments and the majority of WTA International events.

Coverage will be provided in HD and with multiple camera angles for all main draw singles matches. The service will be housed at WTATV.com and will be offered for a monthly fee of US$9.99 or US$74.99 for an annual subscription.

Streams will begin next week with coverage of the Bank of The West Classic and Citi Open, two Stateside tournaments that form part of the lead-up to next month’s US Open.

“Fans want more content and 24/7 access,” said WTA chief executive and chairman Steve Simon. “We are investing heavily to develop a strong digital eco-system that caters for the new ways fans are consuming WTA related content.

“Our goal is to provide fans the means to follow the tour and to watch WTA matches on the best screen available to them, wherever they are.”

The launch of WTA TV comes in the first year of a decade-long, US$525 million contract between the WTA and UK-based digital content specialists Perform Group.

Under the terms of that deal, which led to the creation of WTA Media and saw the aggregation and centralisation of the international media rights to every major WTA tournament, all revenue generated from WTA TV will go to Perform, which will operate the service.

WTA TV will be available worldwide with the exception of China, where online platform iQiyi has a deal for the exclusive streaming rights to WTA tournaments for the next decade.

The new service brings an end to a seven-month streaming blackout for the WTA, which was unable to agree a new deal with its previous streaming partner, Tennistv.com, at the end of last year.