WTA and Dubai Duty Free renew global sponsorship

Airport retailer remains a premier sponsor of the WTA Tour.

WTA and Dubai Duty Free renew global sponsorship

The Women’s Tennis Association (WTA) has extended its global sponsorship agreement with Dubai Duty Free.

While financial terms and the duration of the renewal have not been disclosed, the world’s largest airport duty free retailer will continue as a premier sponsor of the WTA Tour.

It will also retain its role as the owner, organiser and title sponsor of the Dubai Duty Free Tennis Championship, a WTA Premier tournament which takes place each February.

Additionally, Dubai Duty Free will continue to operate its player ambassador programme, which will be supported under the new deal by Denmark’s Caroline Wozniacki (pictured) - an ambassador for the past five years - and, for the first time, Zhang Shuai of China.

Continuing a relationship first forged in 2004, the deal also covers sponsorship of the WTA’s year-end world number one singles and doubles awards.

“The WTA is extremely pleased to continue our partnership with Dubai Duty Free,” Steve Simon, the WTA’s chief executive and chairman, said a statement.

“Dubai Duty Free has provided its unwavering support for women’s tennis and we look forward to this next chapter together in growing the sport even more.”    

This year’s Dubai Duty Free Tennis Championship gets underway on Sunday, with a men's ATP event to follow.