WRU pens lucrative Under Armour renewal

New nine-year deal could be worth as much as UK£33 million.

WRU pens lucrative Under Armour renewal

The Welsh Rugby Union (WRU) has signed a nine-year extension to its sponsorship and supply deal with Under Armour.

The new agreement, which is the longest ever for a Wales kit supplier, will see the American brand supply the country’s national rugby union teams with equipment until at least 2025.

Financial terms have not been formally disclosed, but a Wales Online report in October speculated that the renewal could be worth as much as UK£33 million.

As well as the senior men’s side, Wales’ sevens, women’s and age-group squads are all covered in the deal, while Under Armour, a technical partner of the WRU since 2008, has also taken title sponsorship of Wales’ autumn international series matches.

The Under Armour Series 2016, as the matches will collectively be known, will see Wales take on Australia, Argentina, Japan and South Africa at Cardiff’s Principality Stadium in November.

"We have always identified with the WRU's relentless and determined attitude, which align with our core values at Under Armour,” the company’s founder and chief executive Kevin Plank said in a statement.

“I'm proud to form a long-term partnership with the WRU and look forward to seeing our innovative performance gear produce world-class results on the pitch."

WRU chairman Gareth Davies added: "With the new partnership extension, Under Armour will become one of the WRU's longest serving commercial partners, supporting Welsh rugby through three decades. Their support and dedication to our national side has been unwavering, reflecting some great successes for us on the field."