The World Snooker Championship is to be broadcast in several territories on Facebook Live.
World Snooker has agreed a deal with the social media giant that will see live coverage of the event, which begins this weekend in the British town of Sheffield, made available for free on its Facebook page to viewers in North and South America, India, Pakistan, Bangladesh and Sri Lanka.
Both tables at the Crucible Theatre will feature on the coverage thoughout the tournament, although Facebook users in the US will only be able to watch until the quarter-final stage.
"This is a momentous announcement for snooker fans worldwide as it means our biggest tournament will have a far greater global reach than ever before," said World Snooker chairman Barry Hearn. "We already have a television audience for the World Championship in excess of 300 million in over 100 countries, and now we want to broaden our reach across the entire planet via Facebook Live.
“For the countless millions of fans in these territories this is fantastic news as they will be able to watch all 17 days of the tournament live and free, simply by logging on to our Facebook page.
“For us this strategy is about reaching out to relatively untapped areas and finding out the strength of the market. Snooker is booming in the UK, Asia and Europe and we are always looking for the next opportunity as we seek to develop as a truly global sport."
The 2017 edition of the World Snooker Championship will be the 40th played at the Crucible Theatre and will take place from 15th April to 1st May.