World Sailing has announced a partnership with Volvo.
The Swedish carmaker - already heavily involved in the sport through its own Volvo Ocean Race, a triennial round-the-world contest - will become the official automotive part of the global governing body. World Sailing will also partner with the Volvo Ocean Race to create youth development plans for offshore sailors.
The deal forms part of a wider campaign by World Sailing to further the cause of offshore racing, including a possible showcase event at the Tokyo 2020 Olympic Games.
Volvo was previously the title sponsor of the Youth Sailing World Championships from 1999 to 2010.
"World Sailing is delighted to partner with Volvo as they have been fully committed to developing sailing worldwide for many years," commented World Sailing President Kim Andersen.
"They are an ambitious, forward thinking partner who match World Sailing's vision and mission for the entire sport. They will be a crucial partner for World Sailing, working with us across all of our titled events, sustainability programmes and will have exclusivity in the automotive sector.
"It is vital that World Sailing continue to aid growth across all aspects of the sport and our partnership with the Volvo Ocean Race allows us to be closely aligned with one of sports major events."
Mark Turner, the Volvo Ocean Race chief executive, added: "We see the Volvo Ocean Race at the apex of the offshore sailing pyramid," said Volvo Ocean Race CEO Mark Turner.
"The partnership with World Sailing is important for us to show a long-term commitment to the sport and, equally, World Sailing's support and understanding of the Volvo Ocean Race does," Turner said.
"But we need to create some steps underneath it like the Volvo Ocean Race Academies and ultimately a closer link to any Olympic offshore showcase event if approved by the [International Olympic Committee]. If and when that goes through, the Volvo Ocean Race will be uniquely positioned to provide a path towards the Olympic Games, with a qualification or test event potentially taking place at one of our stopovers."