Wolves cash in sleeve deal with cryptocurrency platform

CoinDeal becomes first ever sleeve sponsor of Premier League soccer club.

Wolves cash in sleeve deal with cryptocurrency platform

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Top-flight English soccer side Wolverhampton Wanderers have named global cryptocurrency exchange platform CoinDeal as their first ever sleeve sponsor.

The deal, which covers Wolves’ first season back in the Premier League, will see CoinDeal’s logo appear on the left sleeve of the team’s playing shirts for the duration of the 2018/19 campaign.

In addition, CoinDeal’s branding will be visible on LED advertising boards and the first team dugout at the club’s Molineux home ground, while it will also have exposure on all first team training kit.

“Once more a partner has agreed to tweaking the colour of their logo to complement our kit, which is a huge gesture of goodwill towards the club and its fans, and something we are very grateful for,” said Wolves managing director Laurie Dalrymple.

”CoinDeal is a bold and progressive company, who we believe to be an ideal match to become one of our principal partners, and we look forward to working with them throughout our first season back in the Premier League.”

The move completes Wolves’ shirt sponsorship set for their Premier League return, following the announcement of online gaming brand W88 as their new main sponsor.

“At CoinDeal we are very aware of the impact that football marketing can have on brand and its community, especially in industry such as ours. We believe that a club like Wolves will help portray our message globally,” added CoinDeal co-founder Kajetan Maćkowiak.

“It is an incredibly exciting time to be involved with Wolves, on the eve of their return to the English Premier League and we look forward to supporting them to ensure they continue their incredible performance levels both on and off the pitch.”