Rolling sports business news wrap: Every deal, every day

Top story: Twitter renews streaming deal with the WNBA.

Rolling sports business news wrap: Every deal, every day

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Top story

Twitter has renewed its streaming deal with the Women's National Basketball Association (WNBA) for 20 games during the 2018 season.

Starting on 20th May with a four-game launch, the platform will show one game every Tuesday until the season finale on 19th August, with each WNBA team to appear in at least twice. However, the WNBA deal is not exclusive in the US, where it will share the broadcast with ESPN2, NBA TV, the WNBA League Pass and the ESPN Plus app.


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Renewing its WNBA coverage is the latest deal in Twitter's pursuit of sports content. In the past week it has signed deals with ESPN, Formula One and cycling's Hammer Series


Insurance company Geico and worldwide watersport license holders P1 Powerboat have renewed their partnership for another year. The deal sees Geico bring their name to the P1 SuperStock race boat, as well as an AquaX racer in 2018. 

Juncos Racing has confirmed that insurance broker and consultant NFP will sponsor Kyle Kaiser and his number 32 car for Verizon IndyCar Indy500.

Automotive equipment retailer Jegs has reached an agreement with NHRA to become title sponsor for the NHRA Mello Yello Drag Racing Series event taking place at Route 66 Raceway. 


Eric Watson's Cullen Investments has agreed to sell National Rugby League franchise, the Vodafone Warriors to a joint investors from the Carlaw Heritage Trust and Autex Industries. Carlaw, effectively an arm of Auckland Rugby League, has taken a 67 per cent share of the rugby league club with manufacturing business Autex holding the other third.

Bidding & Hosting

The Fédération Internationale de Volleyball (FIVB) Beach Volleyball World Tour will make a stop in the Philippines, with the Manila Open 2018 becoming the first internationally sanctioned beach volleyball event to be held in the country.

Politics & Governance

The International Hockey Federation (FIH) has launched the Hockey Series, a new national team competition to support the development of the sport by providing a new qualification opportunity for both men’s and women’s teams to progress to the summer Olympic Games, as well as future Hockey World Cups.


World Rugby’s African association, Rugby Africa has announced the appointment of APO Group as its leading media relations consultancy for Africa and the Middle East, as their global sponsorship agency. APO Group will support Rugby Africa in securing corporate partners for the ten major international competitions in Africa through the sales of title sponsorships, naming rights, and activations.

The Invictus Games Sydney 2018 has appointed GPJ Australia as ceremonies producer for the opening and closing ceremonies.

App of the day 

Stephen Curry and Under Armour, the Golden State Warriors star's official shoe brand, are launching a new trivia app called Steph IQ. The basketball-themed quiz has similar format to HQ Trivia and offers players a chance to win prizes from a pool. The USP? It goes live when Curry hits a three-pointer in a play-off match (unconfirmed if this includes shots from the tunnel during the warm-up).

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story