The Women’s National Basketball Association (WNBA) has agreed a multi-year expansion of its partnership with FanDuel, the New York City-based daily fantasy sports provider.
The agreement will see FanDuel remain the official one-day fantasy partner of the women’s basketball league, retaining a role it first claimed in May last year.
As part of the new deal, the company will introduce single-game contests to ensure every WNBA game has a daily fantasy component.
In addition, the expanded agreement gives FanDuel rights to stream select WNBA games and incorporate match highlights across all of its platforms.
According to a press release, the deal will see the WNBA become ‘the blueprint’ for fantasy sports experience. The announcement added that by the 2019 season, FanDuel users will be able to pick, follow and watch their WNBA fantasy teams in one integrated experience via the company’s app or website.