Windies take guard with BLK

Cricket West Indies agrees new three-year kit supply deal.

Windies take guard with BLK

Cricket West Indies (CWI), the governing body for cricket in the West Indies, has announced a new kit supply deal with BLK.

The three-year agreement will see the Australian sportswear brand provide playing kit for the Windies’ senior men’s, women’s and youth sides. Additionally, the company will provide financial support for grassroots development cricket in the Caribbean.

The new partnership ends CWI’s association with Spanish sports clothing manufacturer Joma. The West Indies men’s team will wear BLK-produced kits for the first time when they play England in a Test match at Edgbaston in Birmingham on 17th August.

“We are delighted to welcome BLK as the official kit supplier of all Windies teams,” said Johnny Grave, chief executive of CWI. “In addition to providing all of our team wear, this new partnership forms part of our broader strategy to grow our retail and licensing revenues by creating a new online Windies store. We will be expanding our commercial partnership programme over the next few years and are looking forward to building the relationship with BLK.”

Richard Upshall, chairman of BLK, added: “BLK has a track record of providing quality cricketing apparel in Australia and this is an opportunity for us to provide that excellence in partnership with an iconic brand on the world stage as well as kicking off our commitment to the North American and Caribbean markets.

“BLK are proud to be the official Windies kit supplier and this partnership really complements our ambitious strategy. As Windies is one of the most recognisable brands in the world this establishes a new benchmark for the company and an opportunity for us to showcase the quality and breadth of our product offering to the widest possible audience.” 

The West Indies did not qualify for the 2017 ICC Champions Trophy, a one-day international tournament currently being played in England and Wales, but have been taking on Afghanistan in a three-match 50-over series in the Caribbean.