English soccer side West Ham United have confirmed a tie-up with tourism group Ocean Holidays.
Essex-based Ocean will be the Premier League club's official travel partner for the next three years, gaining TV-visible advertising space on the giant digital screens at West Ham's new London Stadium, formerly the Olympic Stadium.
The deal comes shortly after West Ham announced Florida tourism authority Experience Kissimmee as their first destination partner.
“At a time when the club is growing its international portfolio, it is all the more important that we remain true to our rich heritage and so it is particularly pleasing to have joined forces with a prominent local business," said West Ham vice chairman Karren Brady.
“On behalf of all at West Ham United, I would like to welcome Ocean Holidays on board and I hope this is the start of a very successful relationship over the coming three years.”
The Hammers have also signed a significant agreement with Capital Oil and Gas, their first ever official African partner.
Capital, which will receive a hospitality berth at the London Stadium as part of the deal, is the principal investor in Nigerian Premier League outfit FC Ifeanyi Ubah, who will also benefit from the agreement and become West Ham's official Nigerian football club partner.
West Ham will offer support to the Nigerian club to help establish grass roots programmes in the country and develop the standard of soccer in the region.
The Hammers secured a first Premier League win at their new stadium this weekend, with Michail Antonio scoring the only goal in a 1-0 victory over Bournemouth.