Top-flight English soccer side West Ham United have teamed up with non-profit organisation Ambition, Aspire, Achieve (AAA).
AAA, which provides activities and experiences for disadvantaged, vulnerable and at risk young people across east London, joins the Premier League outfit as their sixth official charity partner, and will work with the club on a series of initiatives.
The partnership was activated ahead of West Ham’s scrappy 1-1 draw at home to Crystal Palace on Tuesday, when AAA staged a collection outside the London Stadium.
Former West Ham chairman Terrence Brown is one of the charity’s patrons, and played a supporting role in opening The Terence Brown Arc In The Park in Canning Town. That particular project was partly funded by the club’s current joint-chairmen David Sullivan and David Gold, both of whom attended the opening ceremony in 2017.
“Many children in our communities need help realising their ambitions,” said Kevin Jenkins, AAA’s founder. “There is so much they can aspire to and what they can achieve is incredible.
“We are honoured to be West Ham United’s sixth official charity partner, and are so grateful to the club for allowing us to stage a collection for our vital work at tonight’s game. There is already a huge association with the Irons.”
Despite a recent upturn in form under new manager David Moyes, West Ham remain just four points above the relegation zone in tenth, and will be hoping to pull further away from the chasing pack when they travel to play Brighton and Hove Albion on Saturday.