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Werder Bremen to drive on with Volkswagen

12 October 2015 | Posted in Sponsorship, Soccer, Europe, | By Adam Nelson

Werder Bremen to drive on with Volkswagen

German Bundesliga side SV Werder Bremen have announced an extension to their sponsorship deal with Volkswagen (VW) until the end of the 2017/18 soccer season.

Under the agreement, VW will continue as a main sponsor of the club, behind only the club's primary and shirt sponsor Wiesenhof. The automotive company will provide boardroom members, management and playing staff with a fleet of vehicles for use throughout the season. The Volkswagen VIP Club, a corporate zone at Werder's Weserstadion, will retain its title sponsor.

According to Sponsors.de, the partnership is worth €1.7 million a year to the club.

The deal comes despite the current controversy surrounding the carmaker, which was found to have fabricated claims about the emissions from its vehicles.

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Contract Details

  • Length of contract: 3 years
  • Annualised value: US$1.9 million
  • Overall value: US$5.7 million
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