Welsh Rugby Union strikes record deal with Isuzu

WRU replaces Admiral with new front-of-shirt sponsor.

Welsh Rugby Union strikes record deal with Isuzu

The Welsh Rugby Union (WRU) has agreed a major new four-year partnership with Japanese car manufacturer Isuzu.

Under the terms of the agreement, the Tokyo-based company will become the front-of-shirt sponsor for Wales’ senior men’s and women’s national rugby union teams until 2021.

The financial terms of the deal were not disclosed, but the WRU claimed that it represented the biggest shirt partnership by value in the governing body’s history.

Isuzu’s logo will adorn the chest of the Welsh men’s team’s playing jerseys for the first time later this year when they take on Australia in the 2017 Under Armour Series at the Principality Stadium in Cardiff.

The WRU also announced that car insurance company Admiral will be the new shirt sponsor of the Wales international sevens team, as well as the Welsh U20s and U18s, until 2021.

“We are delighted to welcome a company of the size, stature and international renown of Isuzu,” said Martyn Phillips, the chief executive of the WRU. “Their investment in both the women's and men's national side and the community game will be instrumental to the growth and sustainable future of the game in Wales. In terms of the Isuzu partnership alone, this is the biggest national jersey partnership in the history of our national game.

“We are also very lucky to have retained the support of Admiral as a valued partner across our national age grade and sevens team, meaning that the overall uplift in value to Welsh rugby is significant. With two companies of this stature now in our sponsorship portfolio our re-investment into the support structures that underpin the game throughout the communities of Wales will be significantly enhanced.”

Paul Tunnicliffe, Isuzu’s managing director, added: “This partnership is the first of its kind for us and it has long been our objective to make the Isuzu brand better known. This sponsorship will achieve that, by taking the brand to a huge audience, including millions of television viewers. Rugby is an intrinsic part of Welsh life, and we are delighted to become associated with an institution which shares our values of dependability, toughness and commitment.”