Welsh FA teams up with Pitchero

Welsh soccer’s governing body signs two-year deal with grassroots partner.

Welsh FA teams up with Pitchero

The Football Association of Wales (FAW), the governing body for soccer in the country, has announced a new two-year partnership with Pitchero.

In a deal confirmed on Wednesday, the sports website company will serve as the FAW’s official grassroots partner, and will also be listed as a partner of the organisation’s coaching education level one and two programme, with the aim of increasing coach participation and education in the game.

All FAW member clubs will be given access to Pitchero’s suite of new mobile apps, including Pitchero Play, which will allow teams to record, upload and share match highlights within 60 seconds of play occurring.

The collaboration will focus on increasing individual club revenue and identifying talented young players, while clubs will also be given training and guidance at workshops on Pitchero’s digital tools, digital marketing, revenue generation and online sponsorship. 

Jonathan Ford, chief executive of the FAW, said: “Working alongside Pitchero, we’re relentlessly building towards a stronger future for grassroots football in Wales. The FAW is investing time and resource to creating a future generation of global superstars, made possible through this grassroots initiative.”

Mark Fletcher, chief executive and co-founder of Pitchero, said: “Our partnership with Football Association of Wales further strengthens our core mission to unite and strengthen the presence of all UK grassroots sports. Our new supportive role in Welsh football will enable Pitchero to become a partner across Welsh football uniting a digital community of players, parents, coaches and fans.

“To be associated with all levels of club development alongside our new additional role as coaching programme partners is a huge privilege, and we will continue to service all levels of grassroots and professional sport throughout this iconic partnership.”