Motorsport: Pay-TV network Polsat has reportedly acquired the Polish rights to the Formula One world championship for the remainder of 2014. According to TV Sports Markets, coverage of practice sessions, qualifying and competition races will be available on Polsat Sport and Polsat Sport Extra.
Meanwhile, in other motorsport news, Würth has renewed its sponsorship of the FIA Asia Pacific Rally Championship (ARPC). The firm, which produces assembly products for the automotive, construction and engineering industries, will continue to serve as an official supplier of the APRC throughout 2014, extending a partnership first inked in 2013.
Sailing: US electric carmaker Tesla Motors has become the presenting sponsor of the Royal Hong Kong Yacht Club’s Pedro Blanco Race. The category three offshore race will take place from 22nd to 23rd March at Pedro Blanco Rock to the east of Hong Kong, and serves as preparation for Hong Kong’s Rolex China Sea Race in April.
Rugby: Premiership Rugby outfit Sale Sharks have partnered with Maggie’s, a charity offering free practical, emotional and social support to people with cancer and their family and friends. Centred on the Sharks’ Amlin Challenge Cup quarter-final clash against the Northampton Saints on 3rd April, the deal will see Maggie’s receive extensive on-site branding and exposure in event marketing materials.
Squash: England Squash & Racketball (ESR) has appointed isportstore.com as the official retail partner of the Allam British Open Squash Championships. The event will take place at The Sports Arena in Hull from 12th to 18th May.
Karate: The World Karate Federation (WKF) has agreed a commercial partnership with Simply Sport. The Spanish agency will handle the worldwide distribution of the WKF’s broadcast rights between 2014 and 2016, as well as sponsorship and social media development.