Wednesday’s Daily Deal Round-Up: Boxing and much more

A bumper midweek batch of sports industry news in brief.

Wednesday’s Daily Deal Round-Up: Boxing and much more

Boxing: Altice-owned French subscription broadcaster SFR Sport has signed a deal to show the World Series of Boxing (WSB), the international franchise-based competition developed by the governing body for the sport's amateur discipline, the AIBA. The agreement comes with a French team, the Fighting Roosters, set to join the tournament in 2017.

Cycling: International Cycling Union (UCI) WorldTour cycling team Trek-Segafredo have agreed a sponsorship and supply deal with sunglasses brand Rudy Project for the 2017 season. 

Australian rules football: Pharmaceutical chain Chemist Warehouse has agreed a deal with the Australian Football League (AFL) to become the match ball sponsor for the new elite women's league in Australian rules football, which begins next month.

Golf: Law firm Cozen O'Connor has signed veteran American golfer William McGirt to a two-year personal endorsement deal. The 37-year-old will wear the company's logo on the chest of his playing shirts and will appear at two corporate events a year for the company.

Also in golf: Carmaker SAIC-GM Buick has renewed its deals with Chinese women's golfers Shanshan Feng and Lin Xiyu, who first signed with the brand in 2014 and 2016 respectively.

Soccer: Former French women's international soccer player Marinette Pichon has agreed a two-year personal endorsement deal with Kipsta, the soccer brand from sportswear company Decathlon.

Swimming: Swimwear brand TYR Sport has become the official supplier to the swimming and diving programme at the Army West Point academy in the US state of New York.

Athletics: Zamst, a manufacturer of high-performance sports injury prevention products, has renewed its endorsement deal with US long-distance runner Amy Cragg, who finished ninth in the women's marathon at the Rio 2016 Olympic Games.

Handball: French radio station RMC has become an official partner of the 25th Men's World Handball Championship, which is being played in France from 11th to 29th January.

Motorcycling: The NBC Sports Network (NBCSN) has agreed an exclusive deal to show all 18 rounds of the American Flat Track motorcycling championship on a one-hour tape delay in the 2017 season.