Soccer: Second-tier English soccer side Norwich City have added Gasway Services and RFT Services as official club partners for the 2017/18 Championship season. Both companies will feature across the club's various advertising platforms throughout the campaign.
Golf: International Sports Management (ISM) has signed Italian prospect Luca Cianchetti ahead of his professional debut at the Porsche European Open in Hamburg this week.
Cricket: Defending English cricket champions Middlesex County Cricket Club will pull their socks up in 2017 with Falke Ergonomic Sport System, which will supply the team with its 4Grip socks. The company has struck a deal with Middlesex to provide all players with the sport socks which improve grip and reduce the risk of injury.
Modern pentathlon: Tokyo will host the International Modern Pentathlon Union's (UIPM) 2019 World Cup Final, with the tournament also doubling as a test event for the following year's Olympic Games.
Rugby: English Premiership rugby union side Harlequins have teamed up with performance analytics company Catapult. Quins players will wear Catapult's wearable devices, which collect fitness and skill data and assist the club in analysing the information collected.
More rugby: Elsewhere in English rugby, second-tier outfit Rugby Union have signed renewed terms with their longstanding training kit sponsor Bristol Audi, the local branch of the German automotive company. Bristol Audi will continue to provide the club with a fleet of cars throughout the 2017/18 season.
Equestrianism: Equestrian Australia has named Virgin Australia as its official airline partner. The carrier will fulfil the travel requirements of all Equestrian Australia athletes, officials and administration staff for the duration of the deal.
Sailing: Bell's Brewery will remain as the title sponsor of the Bell’s Beer Bayview Mackinac Race, a sailing regatta which takes place on Lake Huron, one of the USA’s Great Lakes, for another two years.
Kabaddi: Automotive company Tata Motors has partnered with India’s new Pro Kabaddi League side Uttar Pradesh Yoddha for the 2017 season.