Nascar: Motorsport team Joe Gibbs Racing have extended their partnership with catering company Reser’s Fine Foods, which will be the primary sponsor of Erik Jones’ number 20 Toyota for three top-tier Nascar Cup Series races in 2018, and a major associate sponsor for all other races throughout the season.
More Nascar: Metal supplier Jag Metals has been announced as the title sponsor of Texas Motor Speedway’s third-tier Nascar Camping World Series play-off race. The Jag Metals 350 will take place on 3rd November, and will have an emphasis on helping those affected by Hurricane Harvey, which struck Houston last year.
Triathlon: The International Triathlon Union (ITU) has confirmed that health insurer BF&M will be the main sponsor of the ITU World Triathlon Bermuda, one of eight stops on the governing body’s global series of events.
Rugby: USA Rugby has launched a partnership with the United States Marine Corps. The military branch will benefit from visible branding on USA Rugby materials and USA Rugby-managed events across the US.
Motorsport: The Confederation of Australian Motor Sport (CAMS) has teamed up with WSC Ltd to develop a TCR Touring Car class in Australia from 2019 onwards. The five-year deal will see CAMS appoint a commercial promoter to run the series, although the governing body will retain the rights to the new sporting organisation.
Basketball: Recently launched British sports channel FreeSports has secured rights to a number of games during the remainder of the British Basketball League (BBL) season. Starting on 28th January, the Premier Media-owned free-to-air network will show one game each weekend from the premier men's professional basketball league in Great Britain.
More basketball: Chinese digital sports media platform Sina Sports has agreed a five-year strategic partnership with Mediapro Asia, which will become the exclusive media rights agency and commercial rights agency of Sina’s 3x3 Golden League basketball tournament.
Soccer: Second-tier German soccer side Dynamo Dresden have signed a three-year supply deal with Craft. Starting with the 2018/19 season, the Swedish sportswear manufacturer will provide the 2. Bundesliga club with all of their playing kits, and will benefit from exposure of its brand inside and outside the team’s Stadion Dresden home.
Karate: 24/7 linear network Fight Sports has secured rights in over 100 countries to the World Karate Federation’s (WKF) 2018 schedule of Karate 1 Premier League events.
Tennis: Multinational insurance firm Tokio Marine will be a sponsor of the ATP World Tour’s Rio Open for a third consecutive year. This year’s edition of the men’s tennis tournament will take place between 19th and 25th February.
College sports: Financial services company Georgia United Credit Union will remain as the official credit union of Georgia Athletics for a further five years.