Swimming: Triple Olympic gold medallist Katinka Hosszú has formed the Global Association of Professional Swimmers (GAPS). A number of the sport’s top athletes feature on its list of members, with Great Britain’s Rio 2016 men's 100m breaststroke champion Adam Peaty, Japan’s Kosuke Hagino and South Africa’s Cameron van der Burgh among them.
Soccer: Pitchero has become the official digital media partner for the Vanarama National League, the fifth and sixth tiers in English soccer. The partnership, which lasts until 2019, means that that the sports website builder will now support 123 of the 276 official league clubs across England’s top eight tiers.
Baseball: Major League Baseball (MLB) star Javier Baez has been named as the face of David Sunflower Seeds. In the last six months the Chicago Cubs infielder has signed personal endorsement deals worth US$2 million.
Boxing: Online bookmaker 32Red has renewed its commercial agreement with Frank Warren promotions for a further year. The multi-event agreement will start with the 8th April show at the Manchester Arena, which will be headlined by WBO World Lightweight champion Terry Flanagan’s title defence against Russia’s Petr Petrov.
Horse racing: Marathonbet has been announced as the headline sponsor of Brighton Racecourse's August Festival, which is set to take place from 9th to 11th August. The deal will see the bookmaker’s branding displayed throughout the British racecourse during the festival and it has put its name to six races throughout the three-day event.
Golf: Ladies European Tour (LET) golfer Carly Booth has signed a personal endorsement deal with Volvik, the brand leader in multi-coloured golf balls.
More soccer: Osports has become the exclusive official image partner of Chinese Super League (CSL) team Jiangsu Suning.
Motorsport: Fr8Auctions will serve as the primary sponsor of Nascar driver JJ Yeley’s Copp Motorsports car at the Kentucky Speedway and Eldora Speedway races in the Camping World Truck Series, America’s third-tier of stock car racing.
More golf: European Tour golfer Brandon Stone has been named as a brand ambassador for South African resort hotel chain and casino destination Sun International.
Triathlon: Australia’s Gold Coast has been announced as the host city of the International Triathlon Union’s (ITU) World Triathlon Series Grand Final in 2018. The season-ending event will take place at Southport Broadwater Parklands between 12th and 16th September.