Skiing: The Timeless Luxury Group has become an official partner of the Hahnenkamm skiing World Cup races in Kitzbühel, Austria after signing a four-year deal with Kitzbühel Ski Club marketing partner WWP. The group, which specialises in high-end property development and the distribution of other luxury products, will supply spirits and cigars for guests at the KitzRaceClub hospitality facility.
Rugby: National Rugby League (NRL) team Melbourne Storm have signed a sponsorship deal with Quit B Fit. The smoking awareness campaign's branding will appear on the back of the Australian rugby league side's playing shorts for the rest of the 2017 season.
Ice hockey: The National Hockey League's (NHL) New Jersey Devils have agreed a partnership with motor insurance group Plymouth Rock Assurance. The deal will see Plymouth Rock customers receive a range of Devils-related special offers and experiences.
Cricket: Bookmaker World Sports Betting has become the title sponsor of the Cape Cobras, a domestic cricket franchise in South Africa, for the next three years.
Soccer: Third-tier German soccer club SSV Jahn Regensburg have renewed their longstanding partnership with André Media AG. The company's logo will remain on the front of the 3. Liga team's playing shirts until the end of the 2018/19 season.
College sports: Learfield's Fighting Illini Sports Properties, which represents the media and sponsorship rights of the University of Illinois, has signed a renewed radio rights deal with Neuhoff Media that will see the college's football and men's basketball games carried on WSOY-AM 1340 and 103.3 FM until 2021.
Sailing/motorsport: Watch brand Rebellion Timepieces has agreed a sponsorship deal with IDEC Sport, which will see it support the organisation's sailing team in The Bridge 2017 transatlantic challenge and of its European Le Mans Series of endurance motorsport. The partnership will also lead to the creation of two official watch lines.