Winter Sports: Dairy brand Silk has been named as the official almond milk of US Figure Skating. According to Sports Business Daily, the deal, which will be promoted in a national retail campaign, is valued in the low six figure region.
Handball: Top-tier German handball outfit THW Kiel have renewed their longstanding partnership with Provinzial for a further three years. The deal will see the insurance company’s logo appear on the back of the Handball Bundesliga team’s playing shirts until 2021.
Lacrosse: The National Lacrosse League (NLL), the largest men's professional indoor lacrosse league in North America, has partnered with Facebook Watch to show ReLax - the NLL's new weekly review show - on the platform.
Motorcycling: US track day organisation TDW Racing has announced that it will be the primary sponsor of motorcyclists Jackson Blackmon and Draik Beauchamp for the 2018 MotoAmerica Series, a ten-round championship which gets underway in April.
Badminton: Multi-sports equipment brand Kawasaki Sports Europe has become the official supplier of stringing machines and strings to Badminton Europe’s centre of excellence until 2020.
Sambo: The International Sambo Federation (FIAS) has agreed a sponsorship deal with financial services company Banca Intesa. The two parties will collaborate to create a co-branded Intesa Sambo card to celebrate the partnership.
Golf: Scottish Golf, the governing body for amateur golf in the country, has added a new national nine-hole final to its 2018 calendar. The competition will form part of the qualifying process for The R&A 9-Hole Championship, which features amateur players from England, Ireland, Scotland and Wales.
Tennis: Brazilian tennis player Bia Haddad has signed personal endorsement deals with sports equipment manufacturer Joma and business consulting company SantoDigital. The brands join Pro-Style Coach, Eurofarma, Expressa, Head and Solinco among the 21-year-old’s portfolio of partners.