Wednesday’s Daily Deal Round-Up: Olympic Channel’s new partners and more

Euroleague Basketball, curling and equestrianism feature in the midweek digest.

Wednesday’s Daily Deal Round-Up: Olympic Channel’s new partners and more

Olympics: The Olympic Channel, the OTT broadcast service from the International Olympic Committee (IOC), has agreed content partnerships with six more federations, taking its total number of such partners to 63. The Alliance of Independent Recognised Members of Sport (AIMS), the International Fistball Association (IFA), the International Federation of Muaythai Amateur (IFMA), the Federation of International Polo (FIP), the International Powerlifting Federation (IPF) and the Tug of War International Federation (TWIF) will all collaborate with the channel on live streaming and original programming. 

Basketball: Bookmaker Fonbet has become the official betting partner of Euroleague Basketball in Russia. The two-year sponsorship deal covers games in European club basketball's elite Euroleague and the second-tier EuroCup, and will also sponsor the season-ending Euroleague Final Four and the EuroCup Finals in the event that Russian teams qualify.     

Winter sports: The Danish city of Silkeborg has been confirmed by World Curling as the host of the World Women's Curling Championship 2019. The event will take place at the Silkeborg Sportscenter from 16th to 24th March of that year. 

Equestrianism: The British Equestrian Federation (BEF) has renewed its longstanding partnership with equine supplements and horse care company Natural Animal Feeds (NAF) for another three years. The Monmouth-based firm will supply products and support to the BEF World Class Programme squads in the run-up to the World Equestrian Games in 2018 and the Tokyo 2020 Olympic Games. 

Athletics/triathlon: Brazilian marathon runner and triathlete Adriano Bastos, 39, has become a brand ambassador for Arla-owned whey protein manufacturer Lacprodan Hydro.365.