Athletics: French sprinter Jimmy Vicaut has signed a personal endorsement deal with Puma. The 25-year-old European 100m record holder, a finalist at the London 2017 World Athletics Championships, will wear the German brand's shoes and sportswear in training and competition and will appear in marketing campaigns.
Cricket: Indian international cricketer Jasprit Bumrah has become a brand ambassador for Zaggle. The 23-year-old fast bowler will appear in promotions for the restaurant payments service.
Basketball: Subscription broadcaster Sky has renewed its sponsorship deal with Brazil's National Basketball League (LNB). The company's logo will appear on referees' sleeves and on courts during games in the elite Novo Basquete Brasil, while its messaging will also be integrated into coverage of the league on Facebook.
Sailing: Specialist sailing footwear brand Dubarry of Ireland will supply its products to Team Brunel and Team Scallywag in the 2017/18 edition of the Volvo Ocean Race round-the-world challenge.
Motorsport: Carmaker Ford has agreed a deal with Tasca Racing to sponsor Bob Tasca III’s Mustang Funny Car in the 2018 National Hot Rod Association (NHRA) drag racing season. Ford Performance will also consult on the aerodynamic development of Tasca's vehicle.
Soccer: English second-tier soccer club Preston North End have signed a partnership with local restaurant Health Shack. The agreement will see the Championship side's bus stocked with Health Shack lunches for trips to away matches.
Drone racing: The International Air Sports Federation (FAI) has named the Chinese city of Shenzhen as the host of the first edition of the World Drone Racing Championships, which will take place in the first half of November 2018.