Basketball: The Turkish Airlines Euroleague Final Four, the season finale of European basketball's top-tier continental competition, will be sponsored by Acıbadem Healthcare for the next two years, after the Turkish group signed a deal to become the official health partner. The agreement covers this year's Final Four, in Istanbul, as well as the 2018 edition, due to take place in Belgrade, Serbia.
Handball: Oil and lubricants provider Liqui Moly has become the title sponsor of the upcoming European Handball Federation (EHF) Cup Finals. The semi-finals and final of the tournament, which will be hosted by last year's winners Frisch Auf Göppingen, will carry a title sponsor for the first time in its five-year history.
Motorsport: British GT Championship team McLaren 570S have struck a fresh deal with scotch whisky brand Black Bull, which will return to sponsor the GT4 car for another season. The British GT season begins on the weekend of 15th April at Oulton Park.
Horse racing: Champagne brand Pol Roger has signed a three-year sponsorship deal with trainer Hugo Palmer’s Hugo Palmer Racing.
Gymnastics: American gymnast Aly Raisman has become a personal ambassador for cherry juice drink Cheribundi.
Australian rules football: Australian Football League (AFL) side Geelong Cats have announced a three-year partnership with Willow Ware, a manufacturer of plastic goods