Cycling: British Paralympic cyclist Dame Sarah Storey has renewed her long-running partnership with Manchester Metropolitan University. Storey was awarded an honorary degree by the university in 2003 and has held an ambassadorial role there ever since, undertaking specialist training in the build-up to the London Paralympic Games in 2012 and the Rio Games in 2016. She will train at the university's facility over the next three years as she prepares for Tokyo 2020.
Soccer: Second-tier Italian soccer side Venezia FC have named stadium seating provider Lino Sonego as a premium partner for the next three years. The company's branding will be on display at the Serie B club's Stadio Pierluigi Penzo home ground until the end of the 2019/20 season.
Basketball: The International Basketball Federation (Fiba) has appointed Connor Sports as its official supplier of wooden flooring for international competitions. Connor Sports will provide the court surfacing for the 2019 Fiba World Cup in China and the Olympic Games the following year in Tokyo, among other events over the next three years.
Horse racing: Randox Health has agreed a three-year deal to sponsor the Becher Chase at Aintree Racecourse. The Northern Ireland-based private health company will sponsor the run, which carries a purse of UK£145,000, until the 2019 edition.
Motorcycling: Energy drinks brand Monster has become the title sponsor of the Star Racing team's Supercross and motorcross teams for the 2018 season. The official team name is now Monster Energy/Yamalube/Star/Yamaha Racing.
Motorsport: Nascar team RSS Racing will drink to Code Rum at the final Xfinitiy Series race of the season at the Homestead Miami Speedway this weekend, after signing a deal to make the spirits brand the primary sponsor of Ryan Sieg's number 93 car.
Also in motorsport: Kabat, Schertzer, De La Torre, Taraboulos and Company (KSDT), a financial advisory firm based in Florida, has become a sponsor of all three JD Motorsports with Gary Keller cars at the Homestead. The company will be the primary sponsor of Garrett Smithley's number zero Chevrolet, and an associate sponsor of the cars of Ross Chastain and Joe Nemechek.
Rugby: The 2018 rugby league World Club Challenge will be held in Melbourne's AAMI Park on 16th February, the game's organisers have confirmed. The World Club Challenge is an annual tie between the winners of England's Super League and Australia's National Rugby League (NRL), with Leeds Rhinos set to travel to face the Melbourne Storm next year.
Cricket: Warwickshire County Cricket Club have named Birmingham-based online fashion retailer MensTweedSuits.com as their official suit and formal wear partner for the next two years. MensTweedSuits.com will provide all club players and staff with a bespoke suit for wear at club functions and external events.
Commonwealth Games: Glasgow Airport has signed a deal with Commonwealth Games Scotland to sponsor the country’s athletes ahead of the Gold Coast 2018 Commonwealth Games. The agreement, brokered by The Sports Consultancy, will see Team Scotland set off for Australia from the airport, which will also carry team branding throughout.