Wednesday’s Daily Deal Round-Up: Cycling, LA 2024, MMA and more

An epic journey through the industry news in brief.

Wednesday’s Daily Deal Round-Up: Cycling, LA 2024, MMA and more

Cycling: The International Cycling Union (UCI) has awarded the 2018 edition of its Track Cycling World Championship to the Dutch city of Apeldoorn. The event, which will be sponsored by Swiss watchmaker Tissot, will be held at the Omnisport Apeldoorn from 28th February to 4th March.

Also in cycling: Apparel brand Dare2b has agreed a deal with promoter SweetSpot for The Tour of Britain, Women's Tour and Tour Series road cycling events in the UK. The partnership will see Dare2b create leaders' jerseys for each race, as well as replica merchandise for retail.

Olympics: The Los Angeles bid for the 2024 Olympic Games has agreed a partnership with the LA84 Foundation, and organisation created after the 1984 Games in the city. The two parties will collaborate on an event during the Festival of Books at the USC Campus on 22nd and 23rd April.

Soccer: Brazilian soccer club Sport Club do Recife have agreed a sponsorship deal with Alcatel. The partnership, brokered by Wolff Sports & Marketing, will see the mobile phone manufacturer's logo appear on the sleeves of the Brasileirão side's playing shirts.

Rugby: Irish rugby union side Munster have signed a three-year partnership with MusclePharm. The brand will supply the Pro12 club with its sports nutrition products, and will receive exposure across a range of official team media platforms and events.

Also in rugby: Australia's National Rugby League (NRL) has agreed a partnership with building services company AGI, which will invest AUS$50,000 (US$35,000) into rugby league grassroots growth and development projects in Western Australia throughout 2017.

MMA: Asia's leading mixed martial arts promotion, the ONE Championship, has agreed a partnership with gaming laptop brand Predator Philippines. The company will become a sponsor of the ONE: King of Destiny event in Manila on 21st April, with the winner of the lightweight world championship bout between Eduard Folayang and Ev Ting set to be presented with a Predator 21 X laptop.

Also in MMA: Indian broadcaster Neo Sports has acquired the broadcast rights to the Brave Combat Federation's first event in the country, Brave 5, at the R-City Mall in Mumbai on 22nd April.

Sailing: Carmaker Suzuki has renewed as a sponsor of La Solitaire Urgo Le Figaro. The 48th edition of the four-stage French sailing race will begin on 4th June.

College sports: The University of Tennessee at Chattanooga (UTC) has renewed its sponsorship deal with Atlantic Capital Bank. The agreement will see Atlantic Capital continue as the official bank and debit card of UTC Athletics, while it will also receive new benefits and extend its campaigns around Mocs' football and men's and women's basketball.

Motorsport: Engineering, metal and wood-working machinery manufacturer Hare & Forbes Machinery House has agreed a sponsorship deal with Virgin Supercars team Brad Jones Racing. The agreement will see driver Nick Percat carry the company's brandingon his number eight Commodore during the WD-40 Phillip Island 500 from 21st to 23rd April.

Wheelchair rugby: Forex broker LMAX Exchange has become a sponsor of GB Wheelchair Rugby. The deal will provide the British wheelchair rugby team with fundsupport for the 2017 European Championships in Germany and the 2018 World Championships in Australia.

Motorcycling: Engine management system company Bazzaz has renewed as a supporting partner of the MotoAmerica motorcycling series for 2017, and as the title sponsor of the Superstock 1000 class.