Cricket: English county cricket side Warwickshire have signed a new partnership with Audley Retirement, which will be the club's official luxury retirement partner. Audley owns and operates 15 retirement villages across the UK and will work with Warwickshire on digital marketing solutions.
More cricket: Australian Big Bash League (BBL) outfit the Sydney Sixers have named internet service provider iiNet as their new principal partner. The team will carry iiNet's logo on the front of their playing shirts for the duration of BBL07, the 2017 edition of the Twenty20 competition.
Athletics: 15-year-old French long jumper Heather Arneton has turned professional, signing a long-term endorsement deal with Under Armour. The Maryland-based brand will provide all kit, footwear and apparel to Arneton. Alongside fellow Under Armour athlete Teddy Riner, Arneton has been chosen as one of the faces of the 2024 Olympic Games in Paris.
Basketball: Under Armour has also picked up National Basketball Association (NBA) rookie Dennis Smith Jr, who was picked ninth in this year's draft by the Dallas Mavericks.
More basketball: Skylar Diggens-Smith, point guard of the Women's National Basketball Association's (WNBA) Dallas Wings, has been named as a brand ambassador for German sportswear brand Puma, jumping ship from Nike.
Australian rules football: Fitness equipment and accessories manufacturer PTP has become an official provider to Australian Football League (AFL) team Carlton FC. The Blues will train with PTP equipment for the duration of the partnership.