Hockey: Vitality has been announced as the official wellness partner of England Hockey. The health insurance company will be the title sponsor of the national governing body’s Back to Hockey grassroots programme, and has also secured the title sponsorship for the 2018 Vitality Women’s Hockey World Cup, which takes place in London next summer.
Cricket: Former England cricketer Jonathan Trott has become a brand ambassador for Brewin Dolphin. The financial services company’s logo will adorn the 36-year-old Warwickshire County Cricket Club captain’s bat.
Golf: The PGA Tour has named cancer detection company Cologuard as the new title sponsor of the senior PGA Tour Champions event in Tucson, Arizona. The 2018 Cologuard Classic will take place between 28th February and 4th March next year.
Horse racing: British National Hunt racing jockey Sam Twiston-Davies has signed an endorsement deal with Betsafe. The 25-year-old will ride in Betsafe-branded silks and will feature in an upcoming marketing campaign alongside the bookmaker’s other ambassadors.
Motorcycling: American motor racer Ricky Carmichael has signed a multi-year renewal of his partnership with Japanese motorcycle manufacturer Suzuki.