Major League Soccer (MLS) club DC United have announced a deal with sports marketing firm Octagon for striker Wayne Rooney’s marketing and media rights in North America.
Rooney, who moved to the Eastern Conference franchise in the summer, has agreed a deal along with his agency Triple S Sports to maximise his global reach and opportunities during his time in America. The deal will see Octagon work with Rooney and Triple S on various projects on and off the pitch to boost the 32-year-old’s stock across the country.
Triple S Sports’ managing director Paul Stretford commented: “Octagon are one of the most respected sports rights sales agencies and fit perfectly with our wider commercial ambitions for the Wayne Rooney brand throughout North America.
“To ensure that his brand capitalises from his on field achievements and off pitch fame, we felt it was important to build a partnership with a business that is a leader in its field and hungry to generate commercial opportunities.”
By obtaining the exclusive rights to Rooney’s marketing and media rights in North America, Octagon add another high-profile athlete to their list of clients, which include Stephen Curry and Michael Phelps.
Octagon’s president Phil de Picciotto said: “We are grateful to DC United and Triple S for choosing Octagon to optimize the off-field opportunities for Wayne and his partners.
“The alignment of a globally renowned player, high performance team, major home market and upwardly trending sport provides a powerful platform for establishing Wayne's commercial presence in North America.”
DC United are firmly in the hunt for a playoff place in the MLS Eastern Conference with as many as four games in hand on some of their rivals – though those hopes were dented by the weekend’s 1-0 defeat to New York Red Bulls, continuing a poor run away from home.
England’s record international goalscorer has enjoyed a successful start to his MLS career, with a memorable assist in the late win against Orlando City a fortnight ago – setting up Luciano Acosta to seal a dramatic 3-2 victory – the main highlight.