English soccer club Watford has signed a deal with mobile betting and gaming brand MoPlay to become its new sleeve sponsor.
The terms of the agreement have not been disclosed, but it will begin in time for the start of Watford’s Premier League campaign, which begins on 10th August.
The new partnership, which comes just days after Manchester United agreed a global partnership with MoPlay, will see the company’s logo appear on the sleeve of Watford’s home shirt, with the brand’s digital app icon appearing in the same position on the away kit. MoPlay will replace 138.com – also an online gaming company – as the official sleeve sponsor.
Spencer Field, commercial director of Watford, said: “This is an important year for the club, as we strive to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way.
“We are thrilled to have found a partner, in MoPlay, that matches our ethos by looking to disrupt the betting industry by offering its customers a more engaging and enjoyable experience.”
Juergen Reutter, chief executive of MoPlay, added: “Securing a shirt sleeve presence in the Premier League, so soon after our launch, is a true statement of intent for the MoPlay brand. We’re delighted to be partnering with Watford, a club on the up, and one we feel a genuine synergy with.
“Since our first meeting with Watford’s representatives, we’ve been hugely impressed by the club, its authenticity and its ambition. Our objectives are fully aligned in terms of global expansion and offering enhanced experiences for a new generation of fans.”