English rugby union side London Wasps has announced a four-year kit deal with apparel company Kukri Sports.
Under terms of the agreement, which will run until the end of the 2015/16 rugby season, Kukri will supply the Aviva Premiership side with playing and training kit and will also take charge of the club's retail operations.
Though financial terms were not released, based on agreements of a similar nature Kukri Sports' overall commitment to London Wasps is estimated to be worth roughly US$800,000 annually.
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"This is a fantastic partnership for the club with a young brand who have brought some exciting ideas and plans to the table," said London Wasps chief executive Chris Thomas. "We are looking to the future very positively at London Wasps and the club has ambitious plans in place, so it is pleasing to go forward with an equally ambitious partner such as Kukri. We have worked hard together in recent months to develop fresh looking kit and merchandise and we look forward to unveiling these in the coming months.”
Kukri Sports founder and group managing director Phil Morris added, "Kukri are really proud to have been chosen to partner London Wasps. The club have an amazing heritage and are truly one of the few global icons of rugby, so this is a wonderful endorsement for our brand to become their supplier. Kukri looks forward to showing the fans our range of fresh and exciting merchandise in which we can all support the club and team in what promises to be a fascinating new season.”
According to an official press release, ' The new home kit will be worn for the first time on the 13th of July when the squad will wear the Kukri kit at the JP Morgan Asset Management Sevens. The new away kit will be revealed in August ahead of the team’s pre-season friendly matches as they gear up for the 2012-13 season in the Aviva Premiership.'