Washington Wizards secure ADT tie-up

NBA franchise sign short-term sponsorship deal with security provider.

Washington Wizards secure ADT tie-up

The National Basketball Association’s (NBA) Washington Wizards have announced a new sponsorship deal with ADT until the end of the 2017/18 season.

The company, which provides security and automation solutions for homes and businesses, will be the presenting partner of the First Responders Salute programme, which will celebrate emergency personnel at select Wizards home games, as nominated by members of their community. Winning first responders will be honoured on centre court at the team’s Capital One Arena during TV timeouts.

“We are thrilled to be partnering with ADT on the First Responders Salute,” said Patrick Duffy, senior vice president of global partnerships for Monumental Sports and Entertainment, the company which owns and operates the Wizards. “This programme is all about giving thanks to those that make us feel safe in our community. Thank you to both the first responders and ADT for keeping our fans, friends and families safe.”

“Whether you’re at home or on the go, we believe everyone deserves to feel safe,” added Jason Shockley, vice president of corporate communications for ADT. “It’s a team effort to save lives and bring peace of mind to families, and we’re honoured to celebrate local first responders who make a positive impact in their community together with the Washington Wizards.”

The Wizards are fifth in the NBA’s Eastern Conference, and travel to play the Charlotte Hornets in their next game on Wednesday.