Serie A soccer champions Juventus have named Vwin as their official betting partner in Asia.
As part of the agreement, the online betting firm will have access to the Italian side’s logo and related images when advertising in China, Hong Kong, Macau, Taiwan, Singapore, Thailand, Indonesia, Malaysia, the Philippines and Thailand.
Vwin are also set to run Juventus-themed events across Asia.
Neither the financial details nor the duration of the partnership have been released.
Giorgio Ricci, Juventus’ co-chief revenue officer and head of global partnerships and global revenue, said: “We are very satisfied with this new regional partnership that confirms Juventus’ global growth in high-potential markets such as this one.”
Having been crowned Serie A champions for five seasons running, Juventus are top of the league again this year. They have won 15 of their opening 18 fixtures.