Vodafone has returned as a sponsor of Australia's Supercars motorsport series.
The brand, which was previously a successful sponsor of Supercars teams, will now become the official telecommunications partner of the championship. Its branding will appear on cars driven by race officials, including the medical and safety cars, while it will promote the partnership through its national and regional networks in Australia.
Vodafone is an incredible global brand which will connect the sport of Supercars to our fans and new audiences nationally and regionally,” said Supercars chief executive James Warburton.
“We are proud to have Vodafone back in the sport which they have already had so much success in. Vodafone knows the huge and powerful reach of Supercars on a national platform with major events in all states and the Northern Territory.
“Supercars also has a massive digital reach and footprint domestically and globally, as does Vodafone. We feel this is a perfect match.”
The partnership will launch this weekend at the WD-40 Phillip Island 500 race in Victoria.