India’s Test cricket captain Virat Kohli has signed a personal endorsement deal with American Tourister.
The batsman, also listed at number one in the world Twenty20 rankings, will lend his image to the luggage company’s future advertising campaigns, which will be aired in India, the UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Pakistan, Bangladesh and Sri Lanka from 2017.
"We are thrilled to have Virat Kohli on board as American Tourister's first Indian brand ambassador,” said Jai Krishnan, American Tourister South Asia chief operating officer. “Virat is a global youth icon and is the poster boy for all those who thrive on this ability to be ready for anything that life throws at them, be it opportunities or challenges."
Kohli recently captained his country to a 4-0 Test series win over England. The 28-year-old was in imperious form, scoring two centuries in the five-match series.