Virat Kohli lured in by Luminous Power

India cricket captain becomes ambassador for company’s new Amaze brand.

Virat Kohli lured in by Luminous Power

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Indian cricket star Virat Kohli has signed an endorsement deal with power backup solutions provider Luminous Power Technologies.

The agreement will see the India captain, 29, become an ambassador for the company’s new Amaze brand.

The partnership adds to Kohli’s healthy endorsement portfolio, which includes agreements with tyre manufacturer MRF, sportswear brand Puma and German carmaker Audi.

Kohli’s India side have just completed a tour of South Africa, during which they won the one-day international and Twenty20 (T20) series after suffering a 2-1 defeat in the three-game Test series. Kohli will also be the most expensive cricketer in this year’s Indian Premier League (IPL) T20 competition after Royal Challengers Bangalore shelled out Rs 17 crore (US$2.6 million) to retain his services.