Indian cricket star Virat Kohli has been announced as the brand ambassador for pain relief product Volini, in a deal signed with Sun Pharmaceuticals.
THURSDAY'S BIG STORIES
The 29-year-old will front Volini's marketing campaign and promote the brand via his personal social media channels.
Upon signing the deal, Kohli said: “Athletes are required to push through pain on a regular basis, and Volini has been my trusted pain relief partner for decades.”
The India captain leads his side into the fourth Test against England on Thursday having scored a century in their last meeting which India won by 203 runs, though they still trail the series 2-1.
German soccer club Hannover 96 have become the latest Bundesliga side to partner with online bookmaker Betway.
Statscore has been unveiled as the official stats provider for the top flight of Slovakian handball.
The Professional Squash Association (PSA) has announced a multi-year naming rights deal with international delivery company DPD Netherlands, which now sponsors their World Tour Gold tournament, the DPD Open.
Scottish soccer club Partick Thistle have extended their sponsorship deal with Macklin Motors for the new season.
Ticketmaster Switzerland has entered three new ice hockey partnerships, sponsoring the Swiss Ice Hockey Federation, Hockey Club Davos and the Spengler Cup ahead of the 2019/20 season.
Belarusbank has been named as the national partner of the 2019 European Games, which are held in Minsk next June.
Streaming service DirecTV Now has dropped BeIN Sports from their add-on Deportes package.
Australian esports organisation Chiefs Esports Club has announced Boost Mobile as a supporting partner.
UAE-based Heritage Sports Holdings has purchased a 25 per cent stake in Italian Serie C soccer team Rimini entirely in Quantocoin, believed to be the first cryptocurrency purchase of a football club.
Bidding & Hosting
Russian billionaire Gennady Timchenko has announced plans to build the largest ice hockey stadium in the world in Saint Petersburg - ahead of Russia's bid to host the 2023 World Championships.
Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story