Viagogo nets Euroleague partnership

04 February 2013 | Posted in Security and Integrity, Sponsorship, Basketball, Europe, | By Michael Long

Viagogo nets Euroleague partnership

Online ticket marketplace Viagogo has agreed an exclusive ticketing partnership with the Turkish Airlines Euroleague, Europe’s top basketball competition.

The deal covers the remainder of the 2012/13 season, including the 2013 Turkish Airlines Euroleague Final Four which takes place at London’s O2 Arena from 10th to 12th May.

As the Euroleague’s official ticket marketplace, Viagogo will provide European basketball fans with a secure online platform on which to buy and sell tickets.

According to a statement released on Monday by Viagogo, ‘to address concerns about the physical security of fans at the games, customers using the official ticket marketplace will be required to stipulate which team they support. Viagogo will then monitor transactions to ensure fans purchase tickets in the area designated for their team.’

Jordi Bertomeu (pictured), president and chief executive of Euroleague Basketball, said: “Our fans’ safety, both online and at matches, is our chief concern. Thanks to Viagogo’s ticket expertise and secure marketplace, we can combat the black market and protect fans from fraud, whilst ensuring that security issues don’t spoil the fantastic atmosphere at Euroleague matches.”  

Viagogo spokesperson Ed Parkinson added: “We are proud to be partnering with Euroleague, the most prestigious basketball tournament in Europe. We will be working closely with the organisers to ensure fans have the best access to tickets, the flexibility to resell tickets they can’t use and absolute security, both when buying their tickets and in the stadium.”

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