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Viagogo extends deal with Barclays ATP World Tour Finals

08 June 2011 | Posted in Sponsorship, Tennis, Europe | By Michael Long

Viagogo, Europe's largest online ticket exchange, has renewed its partnership with the Barclays ATP World Tour Finals as its official premium and secondary ticket exchange partner.
 
The new three-year deal, which will run up to and include the 2013 edition of the tournament, will take the relationship between Viagogo and the Barclays ATP World Tour Finals to five years.
 
The Barclays ATP World Tour Finals, which features the top eight male tennis players in the world at London's O2 Arena, is the largest indoor tennis tournament in the world and the partnership will provide tennis fans with access to front row seats through Viagogo. The Viagogo ticket exchange will also enable tennis fans to buy and sell tickets for the tournament in a safe, secure and guaranteed environment.
 
"Over the last two years, Viagogo has demonstrated to us and our customers why they are Europe's number one ticket exchange," said Chris Kermode, managing director, Barclays ATP World Tour Finals. "We have chosen to work with Viagogo over the next three years to ensure our customers continue to receive a first-class service and can trade tickets they can no longer use in a safe and secure environment."
 
Edward Parkinson, director of viagogo UK, added: "The Barclays ATP World Tour Finals has become one of the most talked about events in the tennis calendar. With tennis fans guaranteed to see the best that professional tennis has to offer, tickets are likely to go quickly, so we are delighted to be working with the organisers again to enable fans to access hard to get tickets in a safe and secure way."
 
Novak Djokovic has already qualified for the tournament, having become only the second player to qualify for the season-ending event before the conclusion of the French Open at Roland-Garros - another event which partners with Viagogo - since 1990. He will likely be joined by Rafael Nadal, Roger Federer, Andy Murray and other top players as they accrue points throughout 2011.
 
The Barclays ATP World Tour Finals is the latest high profile sporting event to select Viagogo as its official secondary ticketing partner and follows a long line of similar exclusive partnerships with Chelsea FC, Aston Villa and Roland-Garros.
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