Vestas Wind Systems has been confirmed as the seventh entry in the 2014/15 Volvo Ocean Race, completing the fleet ahead of the start of the round-the-world event in October.
Team Vestas Wind will be the first Danish entry in the event's history. Vestas Wind Systems installs wind turbines across more than 70 countries and six continents.
“Both with regards to wind energy and where we have our market focus, it’s a perfect match," Morten Albæk, the chief marketing officer of Vestas Wind Systems told SportsPro.
"On top of that, the Volvo brand is also a brand which is focused on sustainability, which Vestas is also, so for those three reasons it was obvious to us that we had potential for a good collaboration.”
The company has hired skipper Chris Nicolson and shore manager Neil Cox to run its campaign. Nicolson and Cox steered the Camper with Emirates Team New Zealand entry in the 2011/12 edition of the race.
Aside from the results on the water, Albæk added that the success of the project will be measured by three parameters. “We will measure it on how many of our most important clients we have the possibility to meet with during the race and their satisfaction of the experience that we and the Volvo Ocean Race is giving them.
"We will measure it on our order intake. And we will measure it on how our brand and reputation develops in the key markets that we visit.”
Team Vestas Wind joins Team SCA, Abu Dhabi Ocean Racing, Team Brunel, Team Alvimedica, Team Dongfeng and an as-yet unnamed Spanish entry run by Pedro Campos on the entry list for the 2014/15 race, which starts in Alicante on 4th October.
Despite the late start, the team is expected to complete the 2,000 miles neccesary to qualify for the race without difficulty.
The September issue of SportsPro will feature an extensive team-by-team business guide to the seven teams on the Volvo Ocean Race entry list. To subscribe to SportsPro, click here.