Top Story: Valencia game on with EA Sports

Rolling sports business news wrap: Every deal, every day.

Top Story: Valencia game on with EA Sports

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Top Story

Top-flight Spanish soccer side Valencia have announced the return of EA Sports as their official video game sponsor.


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The La Liga club’s new deal with the leading video game developer will last until 2020, reigniting a partnership which first ran from 2012 until 2017.

The move comes just one year after Valencia partnered with rival video game company Konami to feature in the developer’s Pro Evolution Soccer (PES) series. The deal means that the Japanese brand loses one of the few La Liga teams it sponsors.

Valencia kick off the new season with a tough fixture at home to Atletico Madrid on Monday.


Scottish rugby union side Glasgow Warriors have teamed up with GumGum Sports, a company that specialises in artificial intelligence and computer vision, to track and capture the full sponsorship value of their partnerships across broadcast and social media.

Elsewhere in rugby union, Premiership Rugby outfit Sale Sharks exetended their partnership with hydration company iPro Sport until 2020. 

In even more rugby union news, the Irish Rugby Football Union (IRFU) has extended its partnership with domestic airline Aer Lingus until 2021.

Italian soccer champions Juventus have announced a partnership with local radio station Radio Deejay, which will have exclusive coverage of all of the Serie A team's Uefa Champions League games for the upcoming season.

Elsewhere in Serie A, Lazio have named Marathonbet as their new shirt sponsor. 

In English soccer, office supplies firm Speedy Marquee has been announced as a sponsor of Premier League side AFC Bournemouth for the fifth consecutive season. 

West Ham United, another Premier League club, have extended their partnership with mobile virtual network operator Lycamobile.

Major League Baseball's (MLB) Cleveland Indians have named Lyft as their official rideshare partner. 

Netball New Zealand (NNZ) has signed a two-year sponsorship deal with drinks firm Frucor Suntory, making Gatorade and h2go the official hydration suppliers for the Silver Ferns national team. 

German automotive brand Volkswagen has become a premium partner of the PGA of Australia, making the company the official car partner of various golf tournaments operated by the organisation. 

Media Rights

Australian free-to-air broadcaster Nine Network has picked up rights to the National Basketball League (NBL), the preeminent men's basketball competition in Australia and New Zealand. The three-year deal will see two games per round aired on the 9Go channel. 

Eleven Sports has added to its offering in Portugal by picking up rights to the National Football League (NFL).

Bidding and Hosting

Motorsport's World Endurance Championship (WEC) has confirmed that it will return to race in Bahrain and Brazil for its 2019/20 season.

Moving Mural of the Day

German soccer champions Bayern Munich have launched a new augmented reality (AR) app which will make murals on the walls of their Allianz Arena home come to life.

The Bundesliga club have images of various iconic moments in their history dotted around the 75,000-seater venue, and the new app will allow supporters at the ground to relive Arjen Robben’s Uefa Champions League-winning goal at Wembley Stadium in 2013 or even Oliver Kahn’s famous celebration where he ripped the corner flag out of its roots in 2001.