Valencia roll the dice on new Bwin deal

Betting website will continue to have branding at Spanish soccer side’s stadium.

Valencia roll the dice on new Bwin deal

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Top-tier Spanish soccer side Valencia have renewed their partnership with online gambling brand Bwin until 2020.

Under the terms of the agreement, the Austria-headquartered firm will continue to serve as the official sponsor of online games and betting for the La Liga outfit for two more seasons.

Bwin will have a prominent presence at Valencia’s Mestalla stadium, and will generate exclusive content across the club’s digital channels.

In addition, the company will serve as the official sponsor of Valencia’s celebration of the 100th anniversary of the founding of the club.

Valencia first partnered with Bwin in 2017. The betting website recently extended its deal with La Liga side Atletico Madrid, and also sponsors Villarreal and Sevilla.

Pablo Ferreira, director of marketing of Bwin, said: "The relationship with Valencia CF has been excellent from the first day and we want to continue supporting the club in this new journey in the Uefa Champions League. We hope to continue many more years celebrating their successes."

Jorge García, head of marketing and commercial at Valencia, added: "For Valencia CF it is essential that prestigious international companies such as Bwin continue to bet on Valencia CF.”

Valencia will compete in European club soccer’s premier club competition, the Uefa Champions League next season, after finishing fourth in La Liga last season.