Utilita upgrades Hibernian partnership

Energy partner also becomes Scottish soccer club’s substitute sponsor.

Utilita upgrades Hibernian partnership

Top-flight Scottish soccer side Hibernian have renewed their partnership with Utilita Energy for a further year.

The British company will continue to serve as the Scottish Premiership outfit’s official energy partner for the 2017/18 season. Utilita has also upgraded its association to become the club’s first ever substitution sponsor, in a deal which will see the introduction of a new jointly branded substitution board being used on matchdays.

The enhanced partnership will also provide the energy supplier with access to first team players for marketing campaigns, along with a wider presence both digitally and at Hibs’ Easter Road home ground.

Utilita also has existing deals with a host of other Scottish clubs, including Celtic, Rangers, St Mirren, Motherwell, Dundee and Dundee United.

Laura Montgomery, head of sales and sponsorship for Hibernian, said: “We are delighted that our official energy partner Utilita has decided to increase their support of the club by also becoming our new substitution sponsor.

“Utilita are an active, forward-thinking company, who continually come up with innovative ways to engage with our supporters, and we are looking forward to continuing to grow our partnership with them throughout the current season and beyond.”

Jem Maidment, head of marketing and communications for Utilita Energy, added: “There is a buzz about Easter Road after their promotion last season, and we are looking forward to drawing on that excitement to engage with Hibs fans. Like the club, Utilita is on the rise and we are always looking to provide new, innovative ways to promote our brand such as becoming the official substitution partner for the Hibees.”

Hibernian are sixth in the Scottish Premiership following their 1-1 draw away to Dundee on Sunday. Neil Lennon’s side play their next fixture away to St Johnstone on 9th September.