Premium Sports, which holds the rights to the Six Nations Championship in North America, has struck a deal with live video provider Ustream on the eve of this year's tournament.
Ustream will provide live coverage of the championship, which begins on Saturday, via a pay-per-view online service, a reprisal of a deal which has ensured the tournamenthas been available to North American viewers over the past two editions.
A similar deal has been struck between the two companies for live online coverage of the Gaelic Athletic Association's National League, notably Gaelic football and hurling.
"Our partnership with Ustream over the last three years for the Six Nations Championship and for Gaelic sports has given us the opportunity to connect with a much wider audience and to provide season passes for events.
"We look forward to building on this success by expanding our market across the US and Canada with the growing use of broadband services," said Shane O'Rourke, chief executive of Premium Sports, which specialises is rights to international events not traditionally shown by mainstream North American broadcasters.
"Ustream's innovative viewing platform not only allows fans to watch live matches, but also adds a level of social engagement that brings the entire community together."