USA Track & Field (USATF) has signed a long-term partnership with chocolate giant The Hershey Company.
The deal will focus, at least ostensibly, on a national youth activity initiative that features 'Run, Jump, Throw,' an educational programme developed by USATF and Hershey.
The programme will launch in 2015 and is, according to a release announcing the deal, a 'key piece of a larger partnership between USATF and Hershey that extends through 2020.'
“As Hershey looked at how to expand the reach and impact of our long-standing commitment to youth activity through track and field, we were inspired by the legacy of our founder, Milton Hershey, and his commitment to youth development through learning," expounded Hershey's vice president of customer innovation Bernie Banas.
"Through partnering with USATF, we look forward to creating more learning opportunities and expanding the reach of our track and field program and the sport as a whole.”
Hershey has revenues of over US$7.1 billion and produces confectionary under 80 brand names.