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USA Cycling on track with Strava partnership

25 April 2013 | Posted in Sponsorship, Cycling, North America | By Michael Long

USA Cycling, the national governing body for cycling in the US, has signed a new partnership agreement with social fitness application Strava.

Strava’s app, which will be promoted to USA Cycling members as part of the deal, enables users to track their rides, analyse stats and compare performances with fellow users. A premium version also allows the user to access advanced power training and heart rate data.

“USA Cycling is at the heart of competitive cycling in the US, so the link with Strava is a natural fit," said the body’s president and chief executive Steve Johnson. “We're very excited about this new partnership, as Strava brings a new dimension to our sport by enabling cyclists across any discipline to track their performance and share accomplishments with friends.”

Jordan Kobert, the vice president of business development at Strava, added: “We’re really happy to be working with USA Cycling in order to connect athletes and help them become more informed about their training and racing.

“It’s our hope that Strava can provide even more training intelligence, motivation, and fun to USA Cycling members.”

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