US gymnast Hernandez signs with Procter & Gamble

16-year-old to endorse Crest brand after successful Rio 2016.

US gymnast Hernandez signs with Procter & Gamble

American gymnast Laurie Hernandez has followed up her Olympic medal-winning exploits in Rio by signing a personal endorsement deal with Procter & Gamble (P&G).

The 16-year-old, who is of Puerto Rican descent, will serve as an ambassador for P&G’s Crest oral care brand and also for Orgullosa, the company’s Latina-focused marketing platform.

The deal has been signed by Hernandez just days after she claimed gold and silver medals as part of the USA’s successful gymnastics team in Rio.

As part of the agreement, Hernandez’s mother Wanda will take part in promotions for P&G’s long-running ‘Thank You Mom’ campaign. Hernandez and her mother will make their first appearances for P&G at the company’s Games-time base in Rio on Friday.

P&G is one of 12 companies that make up the worldwide Olympic TOP partner programme, having sponsored the International Olympic Committee (IOC) since 2010.

“Olympian Laurie Hernandez has inspired people around the world through her talent, personality and amazing smile,” Marc Pritchard, P&G’s chief brand officer, said in a statement.

“We welcome Laurie to the P&G family and we’re so proud to support her as a role model for the strength and power of Latinas and their families.”