US$75m secures an audience of billions for Ten Sports

Ten Sports has paid US$75 million to beat ESPN Star Sports to the international broadcast rights for the Indian cricket team's tour of South Africa during 2010 and 2011. The broadcaster, owned by the Dubai-based Taj Television, will show three five-day test matches, five one day internationals and a Twenty20 international between the two cricketing powerhouses. South Africa and India are currently ranked as the second and third best teams in the world respectively, behind Australia.

South Africa and India are currently ranked as the second and third best teams in the world respectively, behind Australia.Length of contract: 2 years | Annualised value: US$37.5 million | Overall value: US$75m

Ten Sports has paid US$75 million to beat ESPN Star Sports to the international broadcast rights for the Indian cricket team's tour of South Africa during 2010 and 2011.

Ten Sports, owned by the Dubai-based Taj Television, will show three five-day test matches, five one day internationals and a Twenty20 international between the two cricketing powerhouses.

"With this deal, Ten Sports viewers ranging from continental Europe through to South East Asia and the Indian sub-continent will now be able to see a huge volume of quality international cricket over the next four years," said Chris McDonald, the chief executive of Taj Television.

"This adds to our recently signed long term contracts with WWE for wrestling every day, and Uefa for the Champions League and the best of European football."

South Africa and India are currently ranked as the second and third best teams in the world respectively, behind Australia.

Gerald Majola, chief executive of Cricket South Africa, described the governing body as, "pleased to continue its relationship with Ten Sports."

Cricket is the undisputed national sport of India, which has a population in excess of one billion. Ten Sports is the most-watched channel in the country.